Financial theory can provide a framework for decision making

At its very basic level, investing is about making trade-offs. You give capital today with the expectation of getting it back at some point in the future (hopefully with some return). That is why cash flows, their timing and the uncertainty/risk associated with them form the basis of any financial decision.

There is a trade-off when you sell one stream of future cash flows for another, and a framework that helps you allocate across these competing demands provides a foundation to build an investment methodology upon.

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